Wednesday, June 27, 2018

My Advertising Background

I currently write cartoon gags full time at home, but my career was in the newspaper business, selling print advertising for daily and weekly newspapers. I was always interested in working for a newspaper, starting in high school. I loved the fast pace of it, and honestly, sometimes I miss it.

A few years ago I decided to write gags full time, from home, after writing part time for about 20 years. My newspaper background and, specifically, my advertising background, has greatly helped me come up with ideas for gags. First of all, I consider myself a news junkie and read several papers and magazines regularly. I don't find this a burden. I need to know what's going on. Reading news and feature articles has provided me with lots of material that can be used in my gag writing. So has my background in print advertising.

In my career selling advertising space, I had to be very aware of upcoming holidays and special events. For example, I know that advertising peaks during Back-to-School and Graduation season, Christmas, Thanksgiving, Valentine's Day, New Year's Eve, Halloween, Mother's Day, Father's Day, July 4th, the Super Bowl, Labor Day, Memorial Day and this is just a sampling. In addition to writing gags that could be used any time of the year, I try to slant gags for specific holidays and events, and my background in advertising makes this easy. I also know that you have to write these event-specific gags many months ahead, but the extra effort does pay off.

Any questions? Send me an email at:

Wednesday, April 25, 2018

Still Writing Those Gags

I'm sorry it's been so long since I posted anything new. I've been very busy writing gags. I spend a lot of time reading newspapers and magazines, watching news on TV and listening to news on the radio. I also read news online and the stories on I try to keep up with what's going on in the world and that's where I get a lot of my material. I'm also trying to focus more on personal experience, because the best humor is based on truth. I take my writing very seriously.

Of course there's rejection. Plenty of it. The fact that I keep persevering, coming up with new material, editing it, slanting it, perfecting it, sending it out again and again, it all must be very important to me.

I also read books about comedy writers and how they work and come up with material. A book I'm reading right now is "And Here's the Kicker," by Mike Sacks. I really like reading non-fiction books about comedy writers. It gives me ideas and lets me know I'm not alone.

I'm also grateful that I can write gags full time. It gives me the freedom to devote large chunks of time to read and write without feeling rushed. It's a luxury in a way.

Well, that's it for now. I wish great success to all my readers. Any comments, email me at:

Wednesday, February 28, 2018

What's Funny to You

If you're going to be a successful gag writer, you have to be flexible. You may be asked to write gags about husband/wife relationships, doctor's visits, the Grim Reaper, heaven and hell, job interviews, science fiction, monsters, corporate earnings, trips to the pumpkin patch, animals, holidays, gardening, golf...the topics are endless. Some topics will be easy for you to write about; others you may have no interest in or knowledge of. It's not so easy. I know for myself, when given the freedom, I tend to write about topics I'm familiar with, have an interest in, or feel strongly about. This makes life a lot easier. It's when I'm asked to write about a topic I have no knowledge of or interest in that things may get a bit difficult. And, you have to get the approval of the cartoonist first. I try to write for syndicated cartoons that I have an interest in. That I can relate to. As far as slanting my gags for specific publications, I try to write for magazines that run cartoons I enjoy.

After writing gags for cartoons and, to a smaller extent, comedians, for over 20 years, I know there are topics I have no interest in and there are topics I can write about very easily. I guess that's because there has to be a connection between the writer/cartoonist and the subject matter. You have to feel strongly one way or another about the subject. Usually the humor comes out more easily when something drives you crazy...when you have very strong feelings about something. And, of course, the greatest humor is based on truth.

Some cartoonists give the writer feedback. Helpful hints. These are greatly appreciated and I try very hard to follow the cartoonist's suggestions. But, at the end of the day, you have to submit what you think is funny.

Any questions or comments? Write to me at:

Wednesday, December 20, 2017

How I Got Started

I still receive messages occasionally from people asking for advice about how to get started as a cartoon gag writer. As someone who knew nothing about this type of writing when I started I can tell you a few things I did to learn how to do this.

I started by reading every book I could find about comedy to write a joke...the set up and punchline. Even though you may not think a cartoon caption is a joke necessarily, it really is, and you have to know about joke construction. It's really pretty easy to understand.

I also obtained, either from libraries or bookstores, single-panel cartoon collections and studied them. The New Yorker has published many books of their cartoons over the years. I think I've read all of them. Some I own, some I've borrowed. An outstanding one I own is "The Complete Cartoons of the New Yorker," published in 2004, which contains, in two DVD's, every cartoon from 1925 to 2004. I've looked at every one of them. These cartoon collections are my textbooks, showing recurring themes and thousands of captions. By studying them I learned how to write for cartoonists.

At the same time I studied the cartoons in Harvard Business Review, Barron's, Wall Street Journal, Reader's Digest, Better Homes and Gardens and many other publications. I also took out a subscription to Gag Recap, which lists publications that are buying cartoons, a description and caption for every cartoon, the name of the cartoonist, the rate they pay, the procedure for submitting cartoons, addresses, etc.

I still search the library and bookstores for new books about cartoon creation. One book that has been very helpful to me is "The Cartoonist's Muse" by Mischa Richter and Harald Bakken. I believe it's out of print now but still can be found in some libraries and online. I also like to read books about cartoonists and how they come up with their ideas. Very helpful.

I think that if you want to create cartoons you have to be an avid reader. You have to keep up with what's going on in the world. I read newspapers and magazines. I watch TV newscasts several times a day and listen to news radio when I'm in the car. I get news briefs on my computer. I think keeping up with trends and what's going on in the world is an essential part of the job.

These are just a few of the ways I taught myself how to write for cartoonists. I'm still learning how to do this, every day.

Any questions or comments? Write to me at:

Wednesday, September 13, 2017

The Best I Can Do

This has been a very busy summer for me and I've been negligent about writing this blog, which I apologize for.

So, I'm back doing what I've been doing for so many years: coming up with ideas for cartoonists. Reading newspapers and magazines (and not always completely understanding what I'm reading), jotting down words and phrases, spending time in various libraries (trying to find some peace and quiet and rewarding myself after writing for many hours by checking out DVD's), looking over old, published cartoons in various magazines (especially The New Yorker) and watching newscasts and reading online breaking news briefs, all for the purpose of getting new ideas for cartoons.

Some things work and some things don't. Sometimes just going through the daily newspaper works. Sometimes it doesn't. Sometimes reading news and feature articles online works. Sometimes it doesn't. Sometimes going through hundreds of published New Yorker cartoons gives me ideas for new ones. Sometimes it doesn't. And if I'm tired because it's the end of the day and I'm really a morning person, nothing works.

So, I just keep trying. Plugging away. Writing down my ideas. Sending them out. Believing that I have something to say and that someone else will relate to what I'm saying.

I guess that's the best I can do.

Any questions or comments... write to me at:


Wednesday, July 5, 2017

Words Are My Tools, Supplies, Paints, Etc.

As an artist works with paper and paint, ink from a pen or lead from a pencil, I work with paper and words. To find words, I'm always reading and jotting down words and phrases from newspaper and magazine stories (both in print and online) and books.  In the 20+ years I've been writing cartoon gags, I've gone through many notebooks. I have paper and pens in almost every room of my house...just in case.

Lately I've been looking for new words and phrases by going through books with lists of idioms and clich├ęs. These lists have been very helpful in creating ideas for cartoons. They're available in most library's non-fiction and reference sections. I take them home whenever possible and keep renewing them if I can. Of course, this same information can, I'm sure, be found online.

Over this Fourth of July weekend, sitting on a chair under an umbrella at the beach, I reread  "The Naked Cartoonist," by Bob Mankoff...a very good book filled with useful ideas for generating single-panel cartoons. So, I got to spend a beautiful, relaxing day at the beach and didn't feel guilty because I came up with several new ideas for cartoons. We'll see if any of them sell!

Have a productive week!

Wednesday, June 21, 2017

New Writing Opportunities

As I continue to write for my regular group of cartoonists, I realize I have some time to take on a few new writing projects. I would really like to work with a cartoonist on a collection of cartoons on a particular subject, possibly in book form. (Business, heaven, hell, the Grim Reaper, desert island, prisoners, therapy, relationships, all seem to be my favorite topics).

I'm also interested in working with a few new cartoonists who send their work to The New Yorker, Harvard Business Review, Barron's, Wall Street Journal and Playboy.

If anyone out there would be interested in collaborating with me in any of these areas, please contact me at: